Our story
When you choose Not Your Usual, you’re not just buying clothes—you’re embracing both individuality and community. We started this brand because we wanted more: better quality, real self-expression, and a deeper connection to the people who wear our pieces.
Every item we create reflects this balance—crafted for those who refuse to compromise on quality and who believe in standing out for the right reasons. And we’re building this brand with you. Your ideas, feedback, and vision help shape what we create.
Not Your Usual is more than clothing—it’s a statement. A collective of individuals who value quality, integrity, and authenticity.
Where individuality meets collective—crafted with passion, purpose, and the quality you deserve.
Everlasting quality
For our first collection, we chose a premium heavyweight oversized T-shirt crafted from 85% organic cotton and 15% post-consumer recycled polyester: soft, structured, and made to last.
Carefully sourced from a European supplier known for their commitment to sustainability and ethical production, this piece reflects our dedication to lasting quality and conscious design.
Sustainability for people and planet
Sustainability isn’t an add-on for us—it’s built into every decision we make. Our first collection is made from 85% organic cotton and 15% post-consumer recycled polyester, with three recycled plastic bottles used per T-shirt.
We work with a supplier committed to responsible production, backed by certifications like OEKO-TEX® Standard 100 (CQ 1007/7 IFTH) and ECOCERT Greenlife (license no. 165651). These labels ensure that each item is made safely, ethically, and with respect for both people and the planet.
Real style starts with conscious choices.